ROI-Driven Performance Marketing
Our relationship with you relies on getting results, and Search Engine Marketing results are measured in ROI. Each and every day, our primary focus is building ROI by interpreting real data and creating campaigns that convert.
- Ad copy optimization
- Keyword and competitor research
- Landing page optimization
- Negative keyword pruning
- Search engine retargeting
what you get
What is included in our Search Engine Marketing services?
When you partner with Ad Innovist, you’ll gain access to our full range of paid SEM services. These services are designed to optimize every facet of your paid advertising.
Paid Search, Youtube & Shopping Ads
Paid Search, YouTube Ads, and Shopping Ads work together to reach new customers across Google’s vast network. Paid Search targets users actively searching for relevant terms, while YouTube Ads capture attention with engaging video content. Shopping Ads showcase your products directly on YouTube and search results, allowing viewers to move from discovery to purchase seamlessly. This integrated approach drives qualified traffic, brand awareness, and sales.
Campaign Optimization
Ad Innovist can be your Google Ads optimization partner. Our experts will analyze your campaigns, pinpoint areas for improvement, and refine your keywords, ad copy, and landing pages. This data-driven approach ensures your ads reach the right audience, leading to more clicks, conversions, and a maximized return on your investment.
Conversion Tracking Setup
Unlock the power of conversion tracking in Google Ads. Our experts will help you define valuable conversions like sales or sign-ups, and then seamlessly integrate tracking tags into your website. This lets you see exactly how your Google Ads campaigns are driving results, empowering Ad Innovist to optimize your bids and budgets for maximum return on investment.
Resolve Account Suspension and Policy Violation
Our Pro marketers will meticulously examine the suspension reason and pinpoint the offending ad components. We’ll then craft a compelling appeal that adheres to Google’s advertising guidelines, raising your chances of a successful reinstatement.
Creating Success
What makes our Search Engine Marketing services so effective?
Match search intent at every touchpoint
Picking the right keywords will only get you so far. We understand how to match the search intent of your target keywords with ad copy, CTAs, and landing pages that turn clicks into ROI.
Experienced PPC management
How do you know what works if you’ve never gotten results before? Our paid search managers have years of experience managing successful campaigns in a variety of industries. And we have the happy clients to back it up.
Google Premier Partnership
Working with a Google Partner agency gives you a leg up. Not only are we certified in all types of Google advertising, but we also get access to direct support and other resources provided by Google. Your campaigns benefit directly from this exclusive insider knowledge.
“Ad Innovist service is light years ahead of the competition because of their intelligent, specialized and courteous account managers.”
Director of Marketing
The proof is in the numbers
Why paid search Ads can bring in the numbers
38%
of growth rate in brand awareness for businesses that start doing Search Ads
100%
of total clicks on search results page are Search Ads, serving as proof that a dependence on SEO alone limits your potential for more traffic and leads.
82%
of clicks on Search Ads are more likely to buy, making for better leads
FAQ
FAQs about paid search management
Looking to learn more about paid search management for your business? Browse our FAQs:
Paid search is a digital marketing strategy that involves online ads that appear at the top of search engine results pages (SERPs). Paid search ads typically look similar to organic search listings but have a label that distinguishes them as ads.
With paid search management services, you can expect a dedicated team of experts who will meticulously review and analyze your campaigns, ensuring that they align with your business objectives. Through continuous optimization, they will fine-tune your advertisements to maximize their effectiveness, reaching the right audience at the right time.
When it comes to paid search ads, Google Ads serves as a prime example of how the process works. Google Ads allows advertisers to bid on specific keywords they want their ads to appear for. When a user conducts a search on Google, the platform uses various factors such as keywords, ad settings, bids, and ad quality score to determine which ads to display.
Paid search can indeed be a valuable addition to your marketing strategy for several reasons: Audience Research, Precise Targeting, Quick Results, Bottom-of-the-Funnel Leads, Supplementing Organic Search Results. By leveraging the advantages of paid search, businesses can effectively target their audience, generate qualified leads, achieve faster results, and enhance their overall online visibility and conversion rates.
